Fraud Pattern in S-commerce: A Case Study in Thailand
Atchara Leeraphongatchara.l@psu.ac.th
Borworn Papasratornborworn@sit.kmutt.ac.th
School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand
In recent years, there has been an increase in the popularity of using social media for various commercial activities in Thailand. There is commonly known as social commerce (s-commerce). As s-commerce popularity is constantly increasing, the number of fraud cases is also increasing significantly. This study aims to investigate the patterns of scommerce fraud in Thailand. The fraud pattern is identified by investigating dispute cases in s-commerce processes. The fraud pattern places specific focus on 3 entities: people, process and information. The s-commerce fraud pattern is then com pared with fraud in traditional e-commerce. The results from comparison leads to fraud prevention methods for s-commerce processes, which are adapted from traditional fraud prevention approaches. The findings of this study may help improving trust in scommerce by providing early identification of possible fraud. Early identification of possible fraud will not only make s-commerce transactions more reliable, but also promote s-commerce activities and value creation for the local business community.
S-commerce
S-commerce Fraud
fraud pattern
S-commerce deception