Essential Social Attributes and Habit in Fitness Mobile Applications Usage to Motivate a Physical Activity
Aporn Soontornwat156130700414@sit.kmutt.ac.th
Suree Funilkulsuree@sit.kmutt.ac.th
Umaporn Supasitthimetheeumaporn@sit.kmutt.ac.th
King Mongkut's University of Technology Thonburi, Bangkok, Thailand
This paper is presented the study of the social
influence by using social features in fitness mobile applications and
habit that persuades the working-aged people, in the context of
continuous fitness mobile application usage to promote the
physical activity. Our conceptual model consisted of Habit and
Social Influence. The social features based on the Persuasive
Technology (1) Normative Influence, (2) Social Comparison, (3)
Competition, (4) Co-operation, and (5) Social Recognition were
embedded in the Social Influence construct of UTAUT2 model.
The questionnaires were an instrument for this study. The target
group was 443 working-aged people who live in Thailand’s central
region. The results reveal that the factors significantly affecting
Behavioral Intention toward Use Behavior are Normative
Influence, Social Comparison, Competition, and Co-operation.
Only the Social Recognition is insignificantly affecting Behavioral
Intention to use fitness mobile applications. The Behavioral
Intention and Habit also significantly support the Use Behavior.
The social features in fitness mobile application should be
developed to promote the physical activity.
Habit
Social features
Persuasive technology
UTAUT2